My daughters, Giulia and Livia, love to say that Diadema was born from a dream.
I, on the other hand, prefer to say it was born from a vision and a desire: dreams are fleeting, but visions and desires come true through tenacity and dedication.

It was 2004, and wine labels all looked the same — paper with images of villas, castles, or vineyards.
Our vision was clear: to create something unique, a label that would be a true work of art, capable of reflecting the value and passion enclosed in every bottle.

That’s how the idea of embedding Swarovski® crystals was born — not simply gluing them, but making them an integral part of the label through a long and complex process, which involved finding the perfect materials and partnering with artisans capable of crafting it with extraordinary skill.

Today, just like back then, we guarantee uncompromising excellence: if even a single crystal is missing, the bottle never leaves our winery. It is replaced, because every detail tells the story of our dedication to perfection.

But it wasn’t just about aesthetics — it was a deep desire: to innovate the wine world by honoring the “nectar of the gods” with a label that celebrates the value of the hard work behind every drop, from the vineyard to the cellar.

Now, twenty years after that first vintage, we can proudly say that dream, that vision, and that desire have become reality. We’ve kept our original image intact and over time have earned prestigious international and national accolades.

These successes belong to all of us: to those who work the fields with devotion, to those who care for every bottle in the cellar, and to those who travel the world sharing the story of Diadema.

Because every link in this chain is essential. None of us could shine without the others.
And together, we continue to write this extraordinary story of passion, excellence, and beauty.