Diadema has therefore decided to invest in a collection of terracotta amphorae — a natural continuation of the project, with the aim of preserving both history and tradition.
The Chianti region has been known since ancient times for its terracotta production, and the town of Impruneta is especially renowned for its skilled artisans.
The art of terracotta craftsmanship is handed down from generation to generation and is often referred to as the "civilization of terracotta."
Historical records show that as early as 1308, a local guild of terracotta artisans existed — an association that brought together and supported the makers of jars, vases, tiles, and bricks. In 1419, Filippo Brunelleschi chose terracotta from Impruneta to cover the dome of Florence’s Cathedral of Santa Maria del Fiore.
Inspired by the rediscovery of an ancient drawing dating back to the 1700s, five completely handcrafted amphorae were created — each unique in design and size, made of unglazed terracotta with a capacity of 6 hectoliters.
The production of these amphorae was entrusted to the oldest still-operating kiln in Impruneta, M.I.T.A.L., run by the Mariani brothers.
This collaboration is a true guarantee of respect for tradition and quality — from the design expertise and entirely artisanal execution to the careful selection of air-drying times and optimal firing temperatures for the terracotta.