My daughters, Giulia and Livia, love to say that Diadema was born from a dream. I, however, prefer to say that it was born from a vision and a desire: dreams are ephemeral, but visions and desires come true with tenacity and dedication.

It was 2004, and wine labels were all the same: paper with images of villas, castles, or vineyards. Our vision was clear: to create something unique, a label that would be a work of art, capable of reflecting the value and passion encapsulated in every bottle. Thus, the idea of embedding Swarovski® crystals was born—not merely gluing them, but making them an integral part of the label through a long and complex process, involving the search for perfect materials and companies capable of achieving it with artisanal mastery.

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Today, just as back then, we guarantee uncompromising excellence: if even a single crystal is missing, the bottle does not leave our company. It is replaced because every detail tells the story of our dedication to perfection.

But it was not just about aesthetics; it was a deep desire: to innovate the wine world by honoring the "nectar of the Gods" with a label that celebrates the preciousness of the hard work behind every drop, from the vineyard to the cellar.

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Today, twenty years after the first vintage, we can proudly say that the dream, the vision, and the desire have become reality. We have preserved the initial image and over time have earned international and national recognitions of the highest prestige. These successes belong to all of us: to those who work in the fields with dedication, to those who carefully store each bottle in the cellar, to those who travel the world telling the story of Diadema.

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Because every link in this chain is indispensable. No one could shine without the other. And together, we continue to write this extraordinary story of passion, excellence, and beauty.